Texas repeats as national champion in merchandising

My alma mater does it again…Now for some FOOTBALL!!!!

UT sells more gear than Notre Dame, Florida and everyone else

The University of Florida may have won both the football and men’s basketball national championships last season, but when it came to selling merchandise, the Gators could finish no better than third behind the No.1-ranked University of Texas.

For the second straight year, Texas topped the Collegiate Licensing Company’s clients in collecting royalties. Notre Dame placed second, followed by Florida, Michigan, Georgia, North Carolina, Alabama, Oklahoma, Tennessee and Penn State.

Ohio State, the runner-up to Florida in both basketball and football last season, is not a client of CLC, a Georgia-based firm that represents nearly 200 colleges, as well as bowl games, athletic conferences, the NCAA and the Heisman Trophy. CLC’s most recent rankings reflect the fiscal year from July 1, 2006, through June 30, 2007.

In the previous year, Texas, coming off a football national championship, set a CLC record by collecting more than $8 million in revenues. Before that North Carolina had finished No. 1 for five straight years. Texas’ revenues for the most recent season were not available Wednesday, only its ranking.

Full Article and Source: Statesman

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